Brochure
Research
Research Activities of the Department of Management
Department of Management, Brainware University has an ambitious plan of increasing both the quality and quantity of doctoral level research. A lively atmosphere for research work exists in the said Department that encourages close collaboration among all the stakeholders of the Department. The faculty members of Management Department are working in various research areas like Artisanal Entrepreneurship, Entrepreneurial Leadership, MSME, Place Attachment and Migratory Behaviour, Green HRM, Interpersonal communication, Psychological Contract and employee relation, Multi general workforce, TVET Managerial problems in Bangladesh, Operational Bottlenecks & Enhancing Operational Efficiencies by Optimizing Taxiing Time of Arriving Aircrafts & thus operating Cost, E - Commerce platforms for farmers, Social Media's role in women entrepreneurship etc. At present 23 PhD students are enrolled for doctoral degree in the Department of Management under the guidance of existing Faculty members.
Existing Doctoral Research Domain:
MSME and Entrepreneurship, Green HRM, TVET, E – Commerce, Migration, Social Media and many more
PUBLICATIONS
A. JOURNAL
| Sl No. | Title of paper | Authors/s | Journal Name | Status |
| Socio-Economic Impact of Corporate Social Responsibility: A Review | Sriparna Guha, Anirban Mandal | International Journal of Scientific Research and Review | UGC | |
| Effect of Demonetization on Reverse Migration in India: A Conceptual Study | Sriparna Guha, Anirban Mandal | International Journal of Innovative Knowledge Concepts | UGC | |
| Illegal Migrants A Reality: Case of West Bengal | Sriparna Guha, Anirban Mandal | Journal of Emerging Technologies and Innovative Research | UGC | |
| Energy Poverty: The Extent of Rural West Bengal | Sriparna Guha, Anirban Mandal | Journal of Business Management & Social Sciences Research | UGC | |
| Identifying Green HRM Practices in Indian Industry: An Exploratory Approach | Swagato Roy Chowdhury, Arindam Ghosh | International Journal of Innovative Knowledge Concepts; Vol. 7, Special Issue 1 | UGC | |
| Workers’ Perception of Role of Trade Unions in GE Power India Ltd., Durgapur, West Bengal: A Case Study | Samares Khan, Arindam Ghosh | International Journal of Innovative Knowledge Concepts | UGC | |
| Relationship between the Industrial Types and Managerial Pay: A Study Involving Principal Industrial Sectors of India | Arindam Ghosh, Amir Jafar | Globsyn Management Journal (Vol. XIII ; Issue 1 & 2) | EBSCO | |
| Viral Marketing: A Powerful Promotional Weapon in today's Business | Soumyajit Das | International Journal of Innovative Knowledge Concepts | UGC | |
| Empowering The Dokra Artisans through The Accessibility of Financial Resources for Survival of Their Indigenous Technology – A Study of West Bengal, India | Sriparna Guha, Dr Arun Banerjee, Dr Anirban Mandal | International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) | Scopus | |
| Impact Of Covid 19 On Quality Of Work Life Leading To Deviant Workplace Behavior: A Qualitative Study In Health Care Sector | Madhumita Roy, Dr. Anirban Mandal | PalArch’s Journal of Archaeology of Egypt/Egyptology | SCOPUS | |
| Impact of work life balance on employees of private sector higher educational institute in kolkata | Anindita Chakraborty, Kunal Sil, Anirban Mandal | Sambodhi | UGC Care | |
| Non-Farm Activities in Rural & Backward Area - A Study on Artisans from Birbhum District of West Bengal | Sriparna Guha, Dr Anirban Mandal, Dr. Pranam Dhar, Dr. Sandeep Poddar | International Journal of Public Sector Performance Management (Inderscience-Scopus) | SCOPUS | |
| A Report on the Viability of Hyper Local Strategy in Indian E - Commerce | Debadrita Panda, Dr. Arpita Basak, Dipto Halder | International Journal of Engineering Development and Research | UGC | |
| Comparative Study between Apple IOS and Android by using Big Data Framework | Dipto Halder, Debadrita Panda | Journal of Emerging Technologies and Innovative Research | UGC | |
| A Study to Identify Aspects which Influence Television Audience to Watch Advertisements | Harsh Arora, Debadrita Panda, Dr. Sujit Kumar Barua | International Journal of Management, Technology and Engineering | UGC | |
| Power Sector of Assam: A study on Financial Viability of State Power Utilities | Amit Saha, Martin Saha | Bioscience Biotechnology Research Communications ( Special issue on Innovative Research on Management, Sciences and Technology ) | ESCI (Web of Science) | |
| Impact of Years of Operations of the Listed Indian Companies on their Executive Compensation: An Emperical Study | Amir Jafar and Arindam Ghosh | Conference Proceedings (International Journal of Research in Engineering, IT and Social Sciences - Special Issue) | N.A. | |
| Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy | Gobinda Roy, Rajarshi Debnath, Partha Sarathi Mitra, Avinash K.hrivastava4 | International Journal of System Assurance Engineering and Management | Scopus |
B. CONFERENCE
| Sl No. | Conference Name | Conference Organizer Details with Date of Conference | Title of paper | Name of the author/s |
| International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead" | Guha, S., & Mandal, A. (2021, February 27-28), Social Media Campaigns and Its Execution in Promoting Handicrafts Products as well as Artisan Entrepreneurship: Directions for Future Research at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India | Social Media Campaigns and Its Execution in Promoting Handicrafts Products as well as Artisan Entrepreneurship: Directions for Future Research | Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| National Conference on "Role of Women in Nation Development [NCRWND-2020] | Guha, S., & Mandal, A. (2020, September 5,6), Entrepreneurial Ability of Rural Women Artisans of West Bengal at the National Conference on "Role of Women in Nation Development [NCRWND-2020] held at NIT, Jamshedpur. | Entrepreneurial Ability of Rural Women Artisans of West Bengal | Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| National Conference on "Role of Women in Nation Development [NCRWND-2020] | Roy, M., & Mandal, A. (2020, September 5,6), Women at Workplace: A Study to Understand the Nature of Deviant Behaviour in Educational Institute at the National Conference on "Role of Women in Nation Development [NCRWND-2020] held at NIT, Jamshedpur. | Women at Workplace: A Study to Understand the Nature of Deviant Behaviour in Educational Institute | Madhumita Roy, Research Scholar, Departmrnt of Management, Brainware University & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| National Conference on “Rural Entrepreneurship for Inclusive Economic Development: Opportunities and Challenges” | Mandal, A. & Guha, S. (2019, March 26), Rural Entrepreneurship through Alternative Sources of Earnings - A Story of Rural West Bengal, Paper Presented at the National Conference on “Rural Entrepreneurship for Inclusive Economic Development: Opportunities and Challenges” organized by ICFAI University Jharkhand in association with NABARD, Jharkhand. | Rural Entrepreneurship through Alternative Sources of Earnings - A Story of Rural West Bengal | Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| International Conference on “Recent Advances In Informatics, Communication, Management, Health & Applied Sciences | Guha, S. & Mandal, A. (2019, February 2-4), Effect of Demonetization on Reverse Migration in India: A Conceptual Study, Paper Presented at three days International Conference on “Recent Advances In Informatics, Communication, Management, Health & Applied Sciences, Kolkata, West Bengal. | Effect of Demonetization on Reverse Migration in India: A Conceptual Study | Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| National Seminar (ICSSR Sponsored) named "Rural Development in India-Problems and Prospects” of the Bangiya Arthaniti Parishad (Bengal Economic Association), | Mandal, A., Guha, S. & Basu U. (2018, September 1), Challenges of Connecting Rural India through Information Technology for Cashless Economy, Paper Presented at one day National Seminar (ICSSR Sponsored) named "Rural Development in India-Problems and Prospects” of the Bangiya Arthaniti Parishad (Bengal Economic Association), Kolkata, West Bengal. | Challenges of Connecting Rural India through Information Technology for Cashless Economy | Sriparna Guha, Assistant Professor, Departmrnt of Management, Brainware Group of Institutions & Dr. Anirban Mandal, Associate Professor, Departmrnt of Management, Brainware University | |
| International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead" | Pahari, S., & Sarkar, S. (2021, February 27-28), “The Role of Social Media in Digital Marketing Platform to Draw Shoppers Attention in Bangladesh: An Empirical Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India | The Role of Social Media in Digital Marketing Platform to Draw Shoppers Attention in Bangladesh: An Empirical Study | Dr. Subhajit Pahari Asst. Professor, Dept. of Management, Brainware University & Sukumar Sarkar Research Scholar, Dept. of Management, Brainware University | |
| International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead" | Pahari, S., & Tabrez, S. (2021, February 27-28), “Impact of Covid19 on Multi-Level Marketing: A Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead", organized by KIIT School of Management, KIIT, Bhubaneswar, Odisha, India | Impact of Covid19 on Multi-Level Marketing: A Study” at the International Management Conference on "Re-Inventing the Future of Work and Business: Challenges, Opportunities and the Path Ahead | Dr. Subhajit Pahari Asst. Professor, Dept. of Management, Brainware University & Shams Tabrez Quadree, Research Scholar, Dept. of Management, Brainware University | |
| Management Doctoral Colloquium | Dept. of Management, School of Business and Economics, Adamas University | An Effective Distribution Model to Reach the Rural Markets of Bangladesh with FMCG Products | Dr. Subhajit Pahari Asst. Professor, Dept. of Management,Brainware University & Sukumar Sarkar Research Scholar, Dept. of Management,Brainware University | |
| Management Doctoral Colloquium | Dept. of Management, School of Business and Economics, Adamas University | An Effective Distribution Model for Rural Products for Indian Market | Dr. Subhajit Pahari Asst. Professor, Dept. of Management,Brainware University & Shams Tabrez Quadree, Research Scholar, Dept. of Management,Brainware University |
Book/ Book Chapters
| Sl No. | Title | Name of the author/s | Publishers Details |
| Impact of CO2 Emission and Environmental Temperature on Tea Industry in India | Subhajit Pahari, Debesh Bhowmik | Sustainable Development and Informatics: Emerging Issues, Lincoln Research and Publications Limited, Australia | |
| Challenges of Connecting Rural India through Information Technology for Cashless Economy | Anirban Mandal, Sriparna Guha & Uttiya Basu | Naba Ballygunge Mahavidyalaya. | |
| Impact of COVID-19 on Migrant Workers: Issues & Challenges in Reference to India | Subrata Adhikari, Anirban Mandal, Sriparna Guha | Indian Economic Research Association, Tiruchirapalli | |
| Stone-carving in India and the need for process innovation | Sriparna Guha, Anirban Mandal, Sandeep Poddar, Pranam Dhar, Leo Paul Dana | Springer Natural |