Programmes
Under Graduate Programmes
- Bachelor of Business Administration (Honours) (4 years)
- Bachelor of Business Administration (Honours) in Business Analytics (4 years)
- Bachelor of Business Administration (Honours) in Digital Marketing (4 years )
- Bachelor of Business Administration (3 years)
- Bachelor of Business Administration in Business Analytics (3 years)
- Bachelor of Business Administration in Digital Marketing (3 years)
Post Graduate Programmes
Industry Scenario
- According to the Bureau of Labor Statistics, the demand for management analysts is growing by 11% between 2019 and 2029. This stat shows that the demand is much higher than in other occupations
- Digital media is expected to have a 29.5% CAGR to reach a market size of Rs 35,809 crore by 2023 According to a McKinsey Global Institute (MGI) report, 60-65 lakh jobs are likely to be created in the digital marketing sector by 2025. So this industry is in dire need of skilled people for the post of Grpahi Design, Content Writing, Advanced Digital Marketing, Digital Marketing Manager, SEO specilaist, Ar/ VR etc
Salient Features
- One week Entrepreneurship awareness camp in each semester supported by EDI, Kolkata.
- Fully equipped Entrepreneurship Development Cell.
- Industry Institute Interface through live Projects, Workshops, Seminars and Industry Visits
- Management Lab programme
- Extensive project work based on real-world data
Career Options
- HR Manager
- Media Coordinator
- Brand Manager
- Product Manager
- Sales Officer
- Business Development Manager
- Staffing Manager
- Accounting Manager