Embrace the future, and lead the digital charge. BBA(DM)-Hons Bachelor of Business Administration (Honours) in Digital Marketing
Sweta Chakraborty BBA DM hero-image
Sweta Chakraborty
Placed @ Arc Document Solutions-logo
Recognitions & Approvals UGC • AIU • DSIR • PCI • BCI • INC • WBNC
Admissions Open 2024-25
✆ 98317 35554
I'm not a robot

BBA Digital Marketing: Course Details, Eligibility and Admission 2024

BBA Digital Marketing(H) is a 4 years programme at Brainware University. The BBA in digital marketing applicants will find all admission relevant information on this page including the course overview, syllabus outline, career options, and learning benefits.

BBA Digital Marketing Programme Overview

BBA Digital Marketing: Programme Overview

Discover the Future of Business with BBA Digital Marketing

Are you eager to explore the dynamic world of marketing in the digital age? Brainware University's BBA in Digital Marketing is your passport to success. Dive into the digital realm and equip yourself with the skills and knowledge needed to excel in this rapidly evolving industry.

Unveiling the BBA Digital Marketing Course Details

Our BBA in Digital Marketing program is meticulously designed to provide you with a comprehensive understanding of the digital landscape. From SEO to social media marketing, our curriculum covers all aspects of the digital marketing sphere, ensuring you are well-prepared for the challenges and opportunities ahead.

BBA Digital Marketing Admission: Your Next Step to Success

Brainware University, located in Kolkata, stands as one of the leading institutions offering a comprehensive degree in digital marketing. With a strong emphasis on a holistic approach to education, the university provides a well-rounded curriculum that combines foundational business knowledge with specialized digital marketing expertise. Students at Brainware University benefit from a dynamic learning environment that prepares them for the ever-evolving landscape of digital marketing. Securing a seat in our BBA in Digital Marketing program is a testament to your commitment to excellence. Our admission process is designed to be seamless and hassle-free, guiding you every step of the way. Join us, and let's shape your future together.

Brainware University: Among the Best Universities for Digital Marketing

At Brainware University, we take pride in being recognized as one of the best universities for digital marketing education. Our world-class faculty, industry connections, and state-of-the-art facilities ensure that you receive top-notch training. Recognized among the best colleges for digital marketing in India, Brainware University's commitment to excellence in education and its focus on keeping pace with industry trends have garnered widespread acclaim. The institution's faculty comprises experienced professionals and industry experts, ensuring that students receive quality education and guidance in the ever-expanding field of digital marketing. The university's state-of-the-art infrastructure and resources further contribute to a conducive learning environment for aspiring digital marketers.

Your journey in the world of digital marketing begins here at Brainware University. Join us today, and let's shape your future in this dynamic and ever-evolving industry. Specifically catering to students seeking a BBA in digital marketing in Kolkata, Brainware University stands out as a premier choice. The BBA program is tailored to provide a strong foundation in business administration while delving deep into the intricacies of digital marketing.

BBA Digital Marketing Programme Highlights

BBA Digital Marketing: Syllabus (Outline)

Exploring the BBA in Digital Marketing Syllabus

Our syllabus is carefully curated to stay in sync with industry trends. You'll delve into BBA digital marketing subjects like content marketing, web analytics, and e-commerce strategies. The goal is to provide you with a well-rounded education that equips you with a thriving career in digital marketing.

The BBA Digital Marketing syllabus will cover the following scopes of the syllabus :

  • Fundamentals of Management & Organisational Behaviour
  • Statistics for Business Decisions
  • Digital Media Laws
  • Enterprise Business Systems
  • Advertising and Brand Management in Digital Era
  • Digital Entrepreneurship
  • Google Ad words and PPC Advertising
  • Google Analytics and Webmaster Tools
  • Content Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Youtube and Video Marketing
  • Mobile & e-mail marketing

Semester wise Syllabus:

Semester I

  • Principles of Management and Organizational Behaviour
  • Financial Accounting
  • Introduction to Microeconomics
  • Functional English
  • Soft Skills
  • Digital Literacy Lab
  • Human Values and Ethics

Semester II

  • Financial Management
  • Marketing in Digital Era
  • Statistics for Analysis
  • Communicative English
  • Digital Content Marketing
  • Environmental Studies
  • Web Analytics Lab
BBA Digital Marketing Eligibility Criteria

BBA Digital Marketing: Programmes, Duration, Fees and Eligibility Criteria

The details of the BBA Digital Marketing course including the Course fees structure are given below

Programmes :

BBA in Digital Marketing (H)

Duration :

4 years

Fees (INR) :


Eligibility :

55% marks or equivalent grade in '10+2' examination

Programmes :

BBA in Digital Marketing

Duration :

3 years

Fees (INR) :


Eligibility :

55% marks or equivalent grade in '10+2' examination

Digital Marketing Course Eligibility Requirements

To embark on this exciting journey, you need to meet our eligibility criteria. We require candidates to have a strong foundation in academics, as well as a passion for digital marketing. Reach out to our admission counsellors to learn more about the specific requirements.

Affordable BBA in Digital Marketing Fees

We believe in making quality education accessible. Our BBA Digital Marketing program offers competitive fees, ensuring that your educational journey doesn't come with a hefty price tag. At Brainware University, we prioritize your financial convenience.

BBA Digital Marketing Career Options

BBA Digital Marketing: Career Options

BBA Digital Marketing graduates can explore from the below career opportunities:

One of Brainware University's standout offerings is its digital marketing course with placement. The program not only equips students with theoretical insights but also provides practical, hands-on experience. Through internships, industry projects, and strong industry connections, students are given the opportunity to apply their knowledge in real-world scenarios. Moreover, the university's robust placement assistance ensures that graduates are well-placed in esteemed organizations, kickstarting their careers in the digital marketing domain.

  • Marketing executive
  • Brand manager
  • Product manager
  • Sales executive
  • Sales manager
  • Public relations manager
  • Digital marketing manager
  • Business development manager
  • Marketing communication manager

BBA Digital Marketing Scope: Endless Possibilities Await

The digital marketing industry is experiencing unprecedented growth, and its scope is boundless. With a BBA in Digital Marketing from Brainware University, you open doors to a myriad of career options. Whether it's working with leading corporations, starting your own venture, or freelancing, the opportunities are limitless.

A Bachelor of Business Administration in Digital Marketing (BBA DM) is a program that equips students with a mix of business administration knowledge and specialised skills in digital marketing. Over the next five years, career opportunities for graduates with this degree are likely to expand due to the increasing reliance on digital platforms for marketing and business operations. Here are potential career paths and opportunities:

1. Digital Marketing Specialist/Manager: Graduates can work in various capacities as digital marketing specialists or managers in companies across different industries. They'll oversee digital marketing strategies, including social media, SEO, content marketing, PPC advertising, and analytics.

2. Social Media Manager: Managing and creating content for social media platforms for businesses is a specialized role. Graduates can work to enhance a company's online presence and engagement through platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

3. SEO Specialist/Analyst: With a focus on optimizing websites for search engines, SEO specialists ensure high visibility in search engine results. Graduates can work on keyword strategies, content optimization, and technical SEO to improve a company's online ranking.

4. Content Marketing Manager: Content creation is a crucial aspect of digital marketing. Graduates can work in roles where they create, curate, and manage content across different platforms to engage the target audience.

5. E-commerce Manager: With the increasing dominance of online retail, e-commerce managers oversee the online sales strategy, website management, and user experience to drive sales and revenue.

6. Data Analyst/Marketing Analytics: Understanding and interpreting data is essential. Graduates can work in roles focusing on analyzing marketing data to make informed decisions, track campaign performance, and predict future trends.

7. Email Marketing Specialist: Managing email campaigns, designing strategies, and analyzing data to optimize email marketing is another specialized career path in the digital marketing field.

8. Consulting/Entrepreneurship: Some graduates might venture into consulting or start their own digital marketing agencies, offering their expertise to various businesses looking to improve their online presence and marketing strategies.

Given the rapid evolution of technology and the dynamic nature of digital marketing, new job roles and specializations may emerge in the next five years. Thus, keeping up-to-date with the latest trends, tools, and certifications in digital marketing will be essential for career growth in this field. The ability to adapt and learn new skills will be crucial for staying competitive in this evolving landscape.

BBA Digital Marketing Programme Features

BBA Digital Marketing: Learning Features

The BBA Digital Marketing aspirants at Brainware University will experience the following learning benefits.

  • Merit scholarships and study grants
  • State-of-the-art infrastructure with modern labs for advanced research
  • Workshops and webinars with top industry HR professionals. DM experts
  • Intensive pre-placement training from day one
  • 360-placement training and assistance
  • Live business projects and hands-on training

Brainware University Establishes Collaborative Partnerships with CRY, Lincoln University College, and Livingstone College

Brainware University's Management Department proudly announces the formalization of collaborative partnerships with CRY (Child Rights and You), Lincoln University College in Malaysia, Livingstone College in the USA, and Seven Boats Info-Systems Pvt. Ltd. These Memorandums of Understanding (MOUs) signify the university's commitment to enhancing student opportunities through internships and exchange programs.

CRY, a prominent Indian non-governmental organization dedicated to safeguarding children's rights presents Brainware University students with the chance to engage in internships across various CRY offices in India. This invaluable experience will immerse students in diverse projects related to child protection, development, and rights, fostering their expertise and practical skills in the realm of social work.

Lincoln University College, known for its exceptional academic programs and global outlook, offers Brainware University students the opportunity to participate in a student exchange program. This program allows students to spend a semester or two in Malaysia, providing insights into Malaysian culture and society, thereby enriching their international perspectives and readiness for their future careers.

Similarly, Livingstone College in the USA, celebrated for its commitment to diversity and comprehensive education, hosts a student exchange program for Brainware University students. This program enables students to spend a semester or two in the United States, facilitating a deeper understanding of American culture and society while honing their international experience for their future career pathways.

Furthermore, Seven Boats Info-Systems Pvt. Ltd, a reputable software development company in Bangalore, India, extends internships to Brainware University students. These internships offer exposure to various software development projects, aiding students in developing their practical skills in programming, software design, and testing, aligning with the demands of the industry.

The Management Department of Brainware University is dedicated to providing students with exceptional education and training. These collaborations with CRY, Lincoln University College, Livingstone College, and Seven Boats Info-Systems Pvt. Ltd opens doors to unique learning experiences for students, nurturing their growth and preparing them for successful careers across diverse fields.

The benefits of these MOUs are multifaceted, offering Brainware University students unparalleled chances to gain hands-on experience in social work, international exposure, and practical skills in software development. These opportunities equip students with the necessary tools for their future career success across various professional domains.

BBA Digital Marketing Admission Procedure

BBA Digital Marketing: Admission 2024

Please follow the given Admission Procedure:

  1. Apply/ Fill up the above enquiry form.
  2. Put in Your Name
  3. Select a BBA Digital Marketing from course drop down menu
  4. Choose Your Location
  5. Provide a valid Phone number and Email ID
  6. Our Admission Counsellor will contact you.
  7. For Live Counselling - Call Us : 98317 35554
view admission procedure
Brainware Awards & Ranking

Brainware Awards & Ranking



  • Ministry of Education, Innovation Cell, GOI : 4 Stars Rating in our efforts in Entrepreneurship and Innovation
  • IIRF Ranking 2023 : No. 1 Technical Private University in West Bengal


  • ABP Ananda : Ananda Sikhha Samman
  • Zee 24 Ghanta : Education Excellence 2023
  • Times Business Awards : West Bengal 2023
  • News 18 Bangla : Education Eminence 2023
Brainware Placement Highlights

Brainware Placement Highlights

98% Placed in 2023

500+ Recruiters

36 LPA Highest CTC offered

116 Companies

244 Campus Drives

3.5+ Average Package



Koustav Narayan Biswas

Learned so many things about the corporate world after coming to Brainware University which I am utilising as an employee. The teaching methodology is quite practical, effective and highly professional.

Koustav Narayan Biswas BBA Digital Marketing
Abhay Kr Oraon

A university which provides quality education and is well disciplined. A good platform to groom one's career with the dedicated faculty giving the best of their knowledge.

Abhay Kr OraonBBA Digital Marketing
Placement Excellence

Brainware Placement Excellence

Our students achieving milestones, bringing brilliance and kickstarting their careers over the years

Aniruddh Saha
Aniruddh Saha BBA Digital Marketing

Nature Technologies

Arinisha Ghosal
Arinisha Ghosal BBA Digital Marketing

Enmay Webmedia

Biswadeep Das
Biswadeep Das BBA Digital Marketing

Woncomp Tech Solutions

DivyaKumari Singh
DivyaKumari Singh BBA Digital Marketing

Nature Technologies

Rupam Bakli
Rupam Bakli BBA Digital Marketing

Enmay Webmedia

Arpan Paul
Arpan Paul BBA Digital Marketing

Woncomp Tech Solutions

Swapnil Sarkar
Swapnil Sarkar BBA Digital Marketing

Life Production

Recruiters Speak

Recruiters Speak


"Brainware students are professionally and technically well-informed as freshers. We are impressed with the level of confidence and positive attitude they demonstrated during their interviews."

Mr. Vaskar Bhattacharya Regional Head-East, Ginnisystems Ltd.

We always find competent and positive students who are almost ready to be professionals. We never get disappointed wherever we come for the recruitment. Well done Brainware University!

Ms. Srimoyee Mukherjee Manager HR Nature Technologies Pvt. Ltd.
BBA Digital Marketing Recruiters

Our Major Recruiters


Frequently Asked Questions

What is BBA in Digital Marketing?

BBA stands for Bachelor of Business Administration, and a BBA in Digital Marketing is an undergraduate degree program that combines the principles of business administration with a focus on digital marketing strategies and practices. It is designed to provide students with a comprehensive understanding of marketing in the digital age, including online advertising, social media marketing, search engine optimization (SEO), content marketing, data analytics, and more.

What are the eligibility criteria for BBA in Digital Marketing?

The specific eligibility criteria may vary depending on the university or college offering the program. However, generally, candidates must have completed their 10+2 education (or equivalent) from a recognized educational board with a minimum specified percentage. Some institutions may also require candidates to have studied specific subjects such as mathematics, economics, or business studies at the 10+2 level.

What subjects are covered in a BBA in Digital Marketing program?

A BBA in Digital Marketing program typically covers a wide range of subjects related to business administration and digital marketing. Some common subjects include marketing management, consumer behaviour, advertising principles, digital marketing strategy, social media marketing, search engine marketing, e-commerce, content marketing, web analytics, marketing research, branding, and public relations.

What skills can I expect to develop through a BBA in Digital Marketing?

A BBA in Digital Marketing equips students with a diverse set of skills necessary for a career in the field of digital marketing. Some of the skills you can expect to develop include digital marketing strategy development, social media management, content creation and marketing, search engine optimization (SEO), data analysis, campaign planning and execution, marketing research, advertising and branding, project management, and effective communication.

What career opportunities are available after completing a BBA in Digital Marketing?

Graduates with a BBA in Digital Marketing have a wide range of career opportunities in various industries. Some common career paths include digital marketing specialist, social media manager, search engine optimization (SEO) specialist, content marketer, digital advertising executive, e-commerce manager, marketing analyst, brand manager, and online marketing consultant. Graduates can work in marketing departments of companies, advertising agencies, digital marketing agencies, and e-commerce firms, or even start their own businesses.

Can I pursue higher studies after completing a BBA in Digital Marketing?

Yes, after completing a BBA in Digital Marketing, you can pursue higher studies in related fields. You can opt for a Master's degree program in digital marketing, marketing management, business administration (MBA), or other specialized areas within marketing. Higher studies can provide you with advanced knowledge and skills, further enhancing your career prospects and opening up leadership positions in the field.

Is it necessary to have a BBA in Digital Marketing to work in the field of digital marketing?

While a BBA in Digital Marketing can provide you with a strong foundation and a competitive edge in the field, it is not the only path to a career in digital marketing. Digital marketing is a rapidly evolving field, and practical experience, certifications, and continuous learning also play significant roles. Many professionals in digital marketing come from diverse educational backgrounds and acquire the necessary skills through online courses, certifications, internships, and hands-on experience.

What are the future prospects of a career in digital marketing?

The future prospects of a career in digital marketing are promising. With the increasing reliance on digital platforms and technologies for marketing purposes, the demand for digital marketing professionals is expected to continue growing. Companies of all sizes and industries require skilled digital marketers to enhance their online presence, reach their target audiences effectively, and drive business growth. Additionally, advancements in technologies like artificial intelligence and data analytics are creating new opportunities and avenues for digital marketers to explore.

Apply Now

**Please note that eligibility criteria and fee structures are subject to change.For details call 70444 47723.