BBA Digital Marketing
IIRF Ranking 1 Technical Private University in West Bengal Best in placement Awarded by ABP, TOI, 24 GHanta, News18 Bangla Scholarships Rs 25Cr awarded | 36 Lakhs LPA Offered
Recognitions & Approvals: UGC•AIU•DSIR•PCI•BCI•INC•WBNC
Admissions Open 2024-24
Scholarship: Upto 70,000 (INR)
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BBA Digital Marketing: Course Details, Eligibility and Admission 2024

BBA Digital Marketing is a 3 years programme at Brainware University. The BBA in digital marketing applicants will find all admission relevant information on this page including BBA digital marketing course overview, syllabus outline, career options, and learning benefits.

BBA Digital Marketing Programme Overview

BBA Digital Marketing: Programme Overview

  • The BBA Digital Marketing programme is a 3-year undergraduate course offered by the school of management. The importance of digital marketing has recorded significant growth with a triggered growth in online marketing. It yields better and faster customer reach, creating brand awareness, and product marketing with a high ROI. A degree programme in digital marketing empowers the learner with the technical and strategic knowledge to leverage social media to impact a powerful brand presence and customer outreach. In the post-pandemic era, there has been a sharp rise in careers in digital marketing and students are increasingly looking for BBA digital marketing colleges.
  • Those looking for a Digital Marketing course in Kolkata can gather a global learning experience at Brainware. The students will learn the fundamentals of brand management in the digital era, digital media laws, digital entrepreneurship, content marketing, affiliate marketing, and a host of other digital marketing tools. They will receive extensive pre-placement training right from the first day coupled with soft skills, aptitude grooming, Communicative English and advanced placement support.
BBA Digital Marketing Programme Highlights

BBA Digital Marketing: Syllabus (Outline)

The BBA Digital Marketing syllabus will cover the following scopes of the syllabus :

  • Fundamentals of Management & Organisational Behaviour
  • Statistics for Business Decisions
  • Digital Media Laws
  • Enterprise Business Systems
  • Advertising and Brand Management in Digital Era
  • Digital Entrepreneurship
  • Google Ad words and PPC Advertising
  • Google Analytics and Webmaster Tools
  • Content Marketing
  • Affiliate Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Youtube and Video Marketing
  • Mobile & e-mail marketing
BBA Digital Marketing Programme Features

BBA Digital Marketing: Learning Features

The BBA Digital Marketing aspirants at Brainware University will experience the following learning benefits.

  • Merit scholarships and study grants
  • State-of-the-art infrastructure with modern labs for advanced research
  • Workshops and webinars with top industry HR professionals. DM experts
  • Intensive pre-placement training from day one
  • 360-placement training and assistance
  • Live business projects and hands-on training
BBA Digital Marketing faq


What are the prerequisites for BBA DM?

Class 12 (Any Stream)

What are the Admission and Selection Criteria?

50% marks or equivalent grade in Class 12 Examination Selection Criteria: Based on University Admission Test

What would be the duration and structure of the program?

3 Years divided into 6 Semesters

What is the unique about BBADM curriculum?

Industry ready curriculum designed by industry professionals. Syllabus is designed to provide extra certification essential for digital marketing field

Does the learning have a practical orientation?

5 Months Mandatory Internship

What is my career opportunity available after BBADM?

SEO Specialist, Content Marketer, Social Media Specialist and many more emerging fields

BBA Digital Marketing Eligibility Criteria

BBA Digital Marketing: Programmes, Duration, Fees and Eligibility Criteria

The details of the BBA Digital Marketing course including the Course fees structure are given below

Programmes : BBA in Digital Marketing (H.)
Duration : 4 years
Fees (INR) : 4,27,600
Eligibility :55% marks or equivalent grade in '10+2' examination

Programmes : BBA in Digital Marketing
Duration : 3 years
Fees (INR) : 3,37,200
Eligibility : 55% marks or equivalent grade in '10+2' examination

BBA Digital Marketing Career Options

BBA Digital Marketing: Career Options

BBA Digital Marketing graduates can explore from the below career opportunities:

  • Marketing executive
  • Brand manager
  • Product manager
  • Sales executive
  • Sales manager
  • Public relations manager
  • Digital marketing manager
  • Business development manager
  • Marketing communication manager
BBA Digital Marketing Admission Procedure

BBA Digital Marketing: Admission 2024

Please follow the given Admission Procedure:

  1. Apply/ Fill up the above enquiry form.
  2. Put in Your Name
  3. Select a BBA Digital Marketing from course drop down menu
  4. Choose Your Location
  5. Provide a valid Phone number and Email ID
  6. Our Admission Counsellor will contact you.
  7. For Live Counselling - Call Us : 7044447723
view admission procedure
Brainware Awards & Ranking

Brainware Awards & Ranking





  • Ministry of Education, Innovation Cell, GOI :
  • 4 Stars Rating in our efforts in Entrepreneurship and Innovation
  • IIRF Ranking 2023
  • No. 1 Technical Private University in West Bengal
Brainware Placement Highlights

Brainware Placement Highlights

98% Placed in 2022

500+ Recruiters

36 LPA Highest CTC offered

116 Companies

244 Campus Drives

3.5+ Average Package

BBA Digital Marketing Testimonials




“The teaching method is something I find I am receptive to due to the positive attitude of the teachers, who were remarkably helpful and knowledgeable.”

Oorna Mandal BBA

“The time and experience provided to us is more than sufficient and cover all aspects of the domain.”

Ashutosh KumarBBA

Placed students


“The faculty members are cooperative and considerate. Today, I am established because Brainware University has been conducive in shaping my life.”

Shubham kumar BBA

“Studying at Brainware University was remarkably helpful for me. I was confident and knew exactly what to expect in the interview. I was familiar with the interview pattern and cracked it on my very first attempt.”

Jyotica KharhujonBBA


Vaskar Bhattacharya Regional Head-East, Ginnisystems Ltd

“The recruitment experience for our organisation at Brainware University was exceptional. We found the students to be competent and at par with the industry standards. The students definitely received great academic and industry exposure.”

Mr. Vaskar Bhattacharya Regional Head-East, Ginnisystems Ltd.

“After this very fruitful campus drive, our organisation is looking forward to maintaining a mutually productive association with the university in the future.”

Ms. Srimoyee Mukherjee Manager HR Nature Technologies Pvt. Ltd.
Srimoyee Mukherjee HR Nature Technologies Pvt.Ltd
BBA Digital Marketing Recruiters

Our Major Recruiters


Frequently Asked Questions

What is BBA in Digital Marketing?

BBA stands for Bachelor of Business Administration, and a BBA in Digital Marketing is an undergraduate degree program that combines the principles of business administration with a focus on digital marketing strategies and practices. It is designed to provide students with a comprehensive understanding of marketing in the digital age, including online advertising, social media marketing, search engine optimization (SEO), content marketing, data analytics, and more.

What are the eligibility criteria for BBA in Digital Marketing?

The specific eligibility criteria may vary depending on the university or college offering the program. However, generally, candidates must have completed their 10+2 education (or equivalent) from a recognized educational board with a minimum specified percentage. Some institutions may also require candidates to have studied specific subjects such as mathematics, economics, or business studies at the 10+2 level.

What subjects are covered in a BBA in Digital Marketing program?

A BBA in Digital Marketing program typically covers a wide range of subjects related to business administration and digital marketing. Some common subjects include marketing management, consumer behaviour, advertising principles, digital marketing strategy, social media marketing, search engine marketing, e-commerce, content marketing, web analytics, marketing research, branding, and public relations.

What skills can I expect to develop through a BBA in Digital Marketing?

A BBA in Digital Marketing equips students with a diverse set of skills necessary for a career in the field of digital marketing. Some of the skills you can expect to develop include digital marketing strategy development, social media management, content creation and marketing, search engine optimization (SEO), data analysis, campaign planning and execution, marketing research, advertising and branding, project management, and effective communication.

What career opportunities are available after completing a BBA in Digital Marketing?

Graduates with a BBA in Digital Marketing have a wide range of career opportunities in various industries. Some common career paths include digital marketing specialist, social media manager, search engine optimization (SEO) specialist, content marketer, digital advertising executive, e-commerce manager, marketing analyst, brand manager, and online marketing consultant. Graduates can work in marketing departments of companies, advertising agencies, digital marketing agencies, and e-commerce firms, or even start their own businesses.

Can I pursue higher studies after completing a BBA in Digital Marketing?

Yes, after completing a BBA in Digital Marketing, you can pursue higher studies in related fields. You can opt for a Master's degree program in digital marketing, marketing management, business administration (MBA), or other specialized areas within marketing. Higher studies can provide you with advanced knowledge and skills, further enhancing your career prospects and opening up leadership positions in the field.

Is it necessary to have a BBA in Digital Marketing to work in the field of digital marketing?

While a BBA in Digital Marketing can provide you with a strong foundation and a competitive edge in the field, it is not the only path to a career in digital marketing. Digital marketing is a rapidly evolving field, and practical experience, certifications, and continuous learning also play significant roles. Many professionals in digital marketing come from diverse educational backgrounds and acquire the necessary skills through online courses, certifications, internships, and hands-on experience.

What are the future prospects of a career in digital marketing?

The future prospects of a career in digital marketing are promising. With the increasing reliance on digital platforms and technologies for marketing purposes, the demand for digital marketing professionals is expected to continue growing. Companies of all sizes and industries require skilled digital marketers to enhance their online presence, reach their target audiences effectively, and drive business growth. Additionally, advancements in technologies like artificial intelligence and data analytics are creating new opportunities and avenues for digital marketers to explore.

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**Please note that eligibility criteria and fee structures are subject to change.For details call 70444 47723.